Gritzo was founded by Sameer Maheshwari—father of two and founder of HealthKart—when he noticed a common gap most parents miss: kids of different ages, genders, and needs are often given the same generic health drink. Despite their vastly different lifestyles, both his teenage son and younger daughter were consuming the same product he grew up with. This sparked a mission to change the way kids’ nutrition is approached in India.

At Gritzo, we believe every child is unique, and so are their nutritional needs. That’s why we created SuperMilk: a personalized nutrition range tailored by age, gender, and growth goals. Backed by two years of research, our formulations support height, weight, brain development, immunity, and energy—without any refined sugar, malt, preservatives, or artificial additives.

Today, Gritzo is trusted by thousands of parents across India. Our science-backed, clean-label products are kid-approved and supported by an AI-based tool that recommends personalized nutrition plans based on each child’s needs. We're not just another health drink—we're a partner to parents who want the best for their children. Because kids deserve better, and Gritzo is here to deliver just that.